When my friend and former colleague Shelly approached me about doing a re-brand, I was so honoured that she chose and trusted me to help her with this amazing project. She’s a speaker and blogger, and an accomplished writer (cutest kids’ book Tini’s Tangles, available at Indigo!) This was such a fun process for both of us. Words she used to describe her brand were fun, bright, happy… and a few of Shelly’s favourite things are beaches, unicorns and sprinkle donuts. So I loved incorporating this personality into her branding! When I hear that she’s getting so many compliments about her new website and branding, and that people say it looks just like “her,” I know I’ve done something right 🙂 See the process below, and make sure to visit her refreshed website as well.
MOOD BOARD
FINAL BRANDING
SOCIALS
WEBSITE: shellycalcagno.com
