She Speaks has now launched with a brand new look! Recently Aimee reached out to me and wanted to refresh her women’s brand. She Speaks encourages women to share their stories through speaking and writing. Aimee was also expanding She Speaks to include workshops and resources to help build relationships and community, and wanted her brand to reflect this. After chatting with Aimee about what defines the She Speaks woman, and both of us pinning and sharing images, brands and colours we liked, I put together the inspiration board. Bold purples and greens paired with their softer shades as the colour palette; and glittery gold, twinkling lights, and natural textures as inspiration for colour, social media posts and the overall feel of the brand. Everything fell into place once this look was established!
The logo she chose has a feminine yet strong look. The handwritten “She” suggests an approachable femininity… this could be your story. The “Speaks” represents the strength and boldness of the woman’s voice and message.
It was a pleasure to work with Aimee, and for a brand that is inspiring women to share their stories, while building community and celebrating diversity.
Check shespeaks.ca for the How To Share Your Story workshop in April!