Introducing Nycole Harding… and my latest branding project! Nycole contacted me a couple of months ago and was looking to create a brand to market herself, and her educational and self-awareness services. This was something that she had been wanting to pursue for quite some time, and helping her make this a reality was so rewarding for me! Helping her build a brand from the very beginning stages, to a complete website was a really awesome process – for both of us!
Nycole is also an avid photographer, so many of the images on the website are her own, which puts such a beautiful, personal spin on her branding.
See below for how the whole design process came together for Nycole, and check out her beautiful website as well.
MOOD BOARD
After chatting with Nycole and having her fill out a brand questionnaire, I established the look and feel of her brand with a mood board, including colour palette. Calm, natural, and serene were some of the words she used to describe the feelings of her brand. I love how this mood board radiates these feelings!
LOGO CONCEPTS
Here are the initial logo concepts. Nycole has always loved dragonflies and the meaning behind them, so it was important that the logo incorporated this symbol for her. After seeing the concepts, she was unexpectedly surprised by how much she liked the monogram, so we combined concept 2 and 4.
THE FINAL BRANDING
